To protect and promote the values of freedom and decentralization, we as Bitcoiners must take stake in the businesses and institutions that shape our communities.

The growing financial strength of Bitcoiners is a powerful asset for building a world that embodies the Bitcoin ethos.

However, true influence is realized not through wealth alone, but in how that wealth is channeled into the economic heart of society.

Ben Justman grew up on a farm in western Colorado, where his father made wine for the local community. Little did Ben know, this humble beginning would spark an entrepreneurial journey that would lead him to the intersection of traditional winemaking and cutting-edge cryptocurrency.

In this episode, Bobby Shell of the Chamber of Bitcoin sits down with Ben to uncover how he transitioned from the fields to founding a natural winery, and how embracing Bitcoin transformed his business.

Join us as we explore Ben's leap of faith, the challenges he faced, and the innovative strategies he employed to integrate Bitcoin into his entrepreneurial journey.